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Saudi Report 2021: A question of context, by Twitter’s Walid Issa and UM’s Nadeem Ibrahim

Ad video spending in Saudi Arabia is due to increase exponentially in the upcoming years. By 2025 it will have more than doubled, from $231m in 2021 to $483m. All that money on the line means it’s more important than ever for marketers to gather consumer insights that drive ad effectiveness. With that in mind, […]

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