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Saudi Report 2021: A question of context, by Twitter’s Walid Issa and UM’s Nadeem Ibrahim

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Ad video spending in Saudi Arabia is due to increase exponentially in the upcoming years. By 2025 it will have more than doubled, from $231m in 2021 to $483m. All that money on the line means it’s more important than ever for marketers to gather consumer insights that drive ad effectiveness. With that in mind, […]

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