Pick of the quarter: Striking the right balance between influencer & brand...
L’Oréal haircare brand Garnier needed to produce educational yet entertaining content to promote its newest range, Almond Milk. Its goal was to raise brand equity and drive sales for its natural care...
View ArticleUM MENAT appoints Rasha Karim as managing director
UM has announced the appointment of Rasha Karim as managing director, UM Egypt, effective immediately, as the network embarks on a new chapter to Futureproof clients’ businesses through a bold...
View ArticleTech Insanity, by UM’s Nadeem Ibrahim
Escapism The industry has tough measures to openly address mental health in the workplace. Different regions tackle it differently, some more openly than others. The main premise is to recognise we...
View ArticleLike a RECMA ball: Joe Nicolas discusses UM’s ranking
By Austyn Allison UM MENA is the second-best media agency in the world, and the best in MENA for the fourth year in a row. That is according to RECMA, the French firm that independently ranks media...
View ArticleThe Trade Desk and L’Oréal launch first programmatic Digital Out of Home...
Global advertising technology company, The Trade Desk, has announced the success of a programmatic DOOH campaign in the Middle East with L’Oréal – a first for both companies in the region. The...
View ArticleSaudi Report 2021: A question of context, by Twitter’s Walid Issa and UM’s...
Ad video spending in Saudi Arabia is due to increase exponentially in the upcoming years. By 2025 it will have more than doubled, from $231m in 2021 to $483m. All that money on the line means it’s more...
View ArticleProgrammatic Digital Out of Home in GCC, by UM’s Rohan Sawant
A lot of us, closely associated with digital marketing, are always on the lookout for embracing something new – a novel concept, BETA features, brand new platforms, newer media channels, etc. The...
View ArticleUM’s Fourth Annual Global Impact Day Champions Flexibility and Inclusivity
UM, the global media agency network of IPG Mediabrands, announced the kick-off of its fourth global Impact Day. Originally launched in 2016 under Better World, UM’s corporate social responsibility...
View ArticleFunnel vision, by UM’s Abdul Basith
A marketing funnel takes a potential customer through discovering and purchasing the product, and further nurturing them. Although a high number of multiple digital touchpoints have somewhat flipped...
View ArticleUM appoints Maria Poulton as managing director UM UAE
UM has appointed Maria Poulton as managing director, UM UAE as the global network embarks on a new journey to futureproof UM clients’ businesses. With a renewed approach to talent and an operating...
View ArticleOOH: The Walking Dead of media touchpoints, by UM’s Ramy Mouganie
I see you scratching your head, wondering what’s with this article’s title. For those unfamiliar with the hit AMC TV show, there are characters in it that are dead… except they’re not, since they’re...
View Articlestc partners with Snapchat to effectively drive incremental reach over TV
The Story stc is the biggest mobile operator in the Kingdom of Saudi Arabia. stc and their agency, UM partnered with Snap Inc. to gain a deeper understanding of the incremental benefits of advertising...
View ArticleUM MENAT appoints Toseef Butt as regional director
UM has announced the appointment of Toseef Butt as regional director, performance & retail media, effective immediately, as the network embarks on a new chapter to futureproof clients’ businesses...
View ArticleNadeem Ibrahim appointed as head of digital, UM KSA
KSA-based media agency UM has appointed Nadeem Ibrahim as the new head of digital. With more than 15 years of media experience across APAC, UK, Europe and Japan, Ibrahim’s forward thinking, digital...
View ArticleSynergy in Saudi Arabia – by Snap Inc’s Ankur Jalan & UM’s Nadeem Ibrahim
By Ankur Jalan, group manager, marketing science MENA at Snap Inc. and Nadeem Ibrahim, head of digital at UM Saudi Arabia A persistent challenge faced by marketers in the ever-changing digital...
View ArticleTikTok hosts first edition of #ForYouSummit in Saudi Arabia
TikTok hosted its first edition of their #ForYouSummit in Saudi Arabia at AMC Cinemas – KAFD, bringing together over 300 attendees including C-level advertisers and marketers, and Saudi content...
View ArticleEkaterra chooses PHD as its cup of tea
Tea conglomerate Ekaterra has hired PHD as its inaugural media agency following the business’ spin-off from Unilever and acquisition by venture capitalists. Campaign understands the final choice was a...
View Article20 years of progress – by UM’s Hanan Tabsh
2002 or 2022 differ by only one digit, but the difference is a journey of 20 years that simply feels like one day. Women in the advertising and communications industry, how often have you tried to...
View ArticleGoogle and UM pair live weather and video ads for Egyptian Tourism
by Google’s Mohamed Elshamy, industry head, Egypt and Alex Brunori, head of creative works, Middle East and North Africa, Turkey, and Sub-Saharan Africa Most people know Egypt for its ancient pyramids,...
View ArticleCampaign Agency of the Year Middle East 2022 shortlists revealed
Independent Agency of the Year looks set to be the most highly contested category in Campaign’s inaugural Middle East edition of its Agency of the Year Awards. There are six agencies shortlisted in the...
View Article