‘You have to create engaging content everyday’: Chris Skinner, UM MENA
The agency claims growth of 19 per cent in 2014, with social and content being the fastest growing. ‘Non-media’ revenue is expected to touch 8 to 9 pc of the total in 2015, up from 5 pc last year. The...
View ArticleUM MENA appoints Rasha Rteil as head of innovation
She was with Mindshare MENA in her last assignment. The post UM MENA appoints Rasha Rteil as head of innovation appeared first on Campaign Middle East.
View ArticleWhatever next?
Campaign asked interns and recent graduates about how they see their role in the industry changing in the next five years. (An abridged version of this article appeared in the August 28, 2016 Graduate...
View ArticleCampaign graduates 2016: Omar Takkouch
Campaign asked interns and recent graduates about how they see their role in the industry changing in the next five years. Position: Media Executive, UM MENA As a new-joiner within the media industry,...
View ArticleArla Foods holds media pitch
Scandinavian dairy cooperative Arla Foods has put its media planning and buying account for the Middle East and North Africa out for pitch. The account is held by PHD, which won it in 2005 and again...
View ArticleMCN promotes Joe Nicolas to regional managing director of UM
MCN has announced the appointment of Joe Nicolas as regional managing director of media agency UM MENA. Nicolas has been with UM for more than eight years, and the agency says he has been an integral...
View ArticleUM wins STC media account
Media agency UM Mena has won media duties for Saudi Telecom Company, the region’s biggest advertiser. It took the account from Publicis Media’s Starcom, which had held it since 2002. From January to...
View ArticlePredictions 2019: The year ahead for media agencies, by Zubair Siddiqui
By Zubair Siddiqui, managing director, UM MENA Key media consumption and spending trends for 2019 The gap between online and offline media consumption will increase significantly in both UAE and Saudi...
View ArticleTwo new regional director appointments at MCN MediaBrands
MCN MediaBrands, the media arm of Middle East Communications Network, has made two appointments. MCN says the changes will bolster its regional leadership structure in the areas of digital and...
View ArticleUM MENAT announces Jad Chababi as general manager, UAE
UM MENAT have announced Jad Chababi in a new role as General Manager, UAE. Jad’s appointment comes as UM MENAT continues to strengthen the capabilities in their flagship operation and lead on key new...
View ArticleMCN Mediabrands appoints Rasha Rteil as regional director, people development
Rasha Rteil will be taking on the newly created role of “Regional Director, People Development” at MCN Mediabrands. This role will focus on identifying the future career pathways and the set of skills...
View ArticleZubair Siddiqui leaves UM
UM MENA has announced that Zubair S. Siddiqui, Managing Director UAE, has decided to move on from UM effective July 2019. Originally from Mumbai, Siddiqui – who joined the then ‘UM7’ in 2002, has...
View ArticleUM study: resist, retrograde, reglocalise, recreate
UM, the marketing and media agency network of IPG Mediabrands, has announced the global launch of Remix Culture, the first culturally-focused iteration of its annual Wave X study that tracks social and...
View ArticleThe World’s Oldest New Media
During the evolution of data usage over the past few years, most marketers have reserved a seat on the bus. Their destination? Leveraged multiple-source data sets to enhance their audience segmentation...
View ArticleAnything for an easy life – UM’s Layal Hassi.
Putting the consumer first is a goal that every brand aspires to work towards. But what does that really mean in a world that is so cluttered with offers, products and deals, making the consumer’s choice...
View ArticleHow AI makes us more human – by UM’s Melissa Moubarak
Data. If you’re like 68 per cent of marketers (according to McKinsey), this simple, short word probably just sent a chill down your spine . That’s because while 78 per cent of marketers profess the...
View ArticleThe way to Recovery, by Hatem Fakih, UM
There is no doubt the pandemic has cleared the way for some advertising mediums to fade out while fast-tracking the adoption of others. However, some media, such as OOH, will be able to make a recovery...
View ArticleYour own shop window, by UM’s Ruqayiah Al Usman
As a brand in the marketing world, especially one without its own direct-to-consumer (D2C) platform, it can be daunting to jump on the e-commerce bandwagon. This is even more pronounced when the...
View ArticleWhy consistency is key to navigating change, by UM’s Alina Waite
2020 has been heralded as the year of the “unprecedented,” “disruptive,” and “transformative” which for sure, it has been all these. However, in a year like no other how can we identify the brands that...
View ArticleIPG Mediabrands launches global content studio
By Alison Weissbrot In today’s fragmented media landscape, the message has to fit the medium. Media agencies are often in the best position to make that link because of the audience data they sit on...
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