Initiative retains Johnson & Johnson account
Initiative has retained the regional media account for Johnson & Johnson following a global review. The health and skincare conglomerate has split its EMEA assignment between WPP’s GroupM agencies...
View ArticleOMD lands McDonald’s media brief
McDonald’s has handed its regional media buying and planning account to OMD. The move means UM has lost the account after 19 years, although it retains the local McDonald’s business for markets such as...
View ArticleCoca-Cola and Rani Refreshments review media partners
Coca-Cola Middle East and Rani Refreshments, which is part of Saudi-based soft drinks company Aujan Industries, have called a review of their respective media planning and buying accounts. Incumbents...
View ArticleMedia Network of the Year 2013 – OMD
With 100 per cent client retention, growth nudging 10 per cent, and the accolade of being the most awarded media agency of the year in 2013, OMD has reclaimed its place at the top During this year’s...
View ArticleUM lands Sun & Sand Sports media brief
UM Dubai has won the regional media planning and buying account for Sun & Sand Sports following a competitive pitch. The agency will handle integrated media duties for the sports retail company and...
View ArticleEffie MENA 2014: FP7 bags Agency, Network of the Year titles
Agency won seven Golds and a Grand Prix; JWT, Impact BBDO net three Golds each. FP7 Dubai won the Effective Agency of the Year title, while FP7 was awarded Effective Network of the Year at the Effie...
View ArticleUM bags Qatar Financial Centre Authority’s media business
Mandate covers EMEA, Apac and North American markets; agency’s Doha, London offices to collaborate on the account. UM has won Qatar Financial Centre (QFC) Authority’s media buying and planning...
View ArticleGunn Report for Media 2014: UAE ranks 7th
OMD is top media network, driven by MENA, Singapore, Colombia and UK; Starcom comes second, powered by USA, supported by UAE, Egypt, Poland and Netherlands. UAE has been ranked seventh globally among...
View Article‘You have to create engaging content everyday’: Chris Skinner, UM MENA
The agency claims growth of 19 per cent in 2014, with social and content being the fastest growing. ‘Non-media’ revenue is expected to touch 8 to 9 pc of the total in 2015, up from 5 pc last year. The...
View ArticleUM MENA appoints Rasha Rteil as head of innovation
She was with Mindshare MENA in her last assignment. The post UM MENA appoints Rasha Rteil as head of innovation appeared first on Campaign Middle East.
View ArticleWhatever next?
Campaign asked interns and recent graduates about how they see their role in the industry changing in the next five years. (An abridged version of this article appeared in the August 28, 2016 Graduate...
View ArticleCampaign graduates 2016: Omar Takkouch
Campaign asked interns and recent graduates about how they see their role in the industry changing in the next five years. Position: Media Executive, UM MENA As a new-joiner within the media industry,...
View ArticleArla Foods holds media pitch
Scandinavian dairy cooperative Arla Foods has put its media planning and buying account for the Middle East and North Africa out for pitch. The account is held by PHD, which won it in 2005 and again...
View ArticleMCN promotes Joe Nicolas to regional managing director of UM
MCN has announced the appointment of Joe Nicolas as regional managing director of media agency UM MENA. Nicolas has been with UM for more than eight years, and the agency says he has been an integral...
View ArticleUM wins STC media account
Media agency UM Mena has won media duties for Saudi Telecom Company, the region’s biggest advertiser. It took the account from Publicis Media’s Starcom, which had held it since 2002. From January to...
View ArticleMEDIA FACES TO WATCH 2018
AHMAD DARRAJ 30 Senior Branded Content Specialist, OMD Dubai CAREEER PATH: Ahmad started his career at an advertising agency before moving to the group in Jan 2015. Won the advancing content &...
View ArticleInterview with Banali Malhotra, RAKBANK’s Marketing Director.
Banking is boring,” says Banali Malhotra, director of marketing at the UAE’s Rakbank. “Everyone is talking about the same product: rate, fixed-rate, interest rate. Everything is the same and everyone...
View ArticleUM promotes Rasha Rteil to head of product, MENAT
UM MENA has announced the promotion of Rasha Rteil to head of product, MENAT. As head ofproduct, Rteil will lead on the agency’s ambitious agenda to continuously transform its product, people, and...
View ArticleTom Hardstaff’s role expands to include head of client partnerships at UM MENAT
UM MENA has announced the expansion of Tom Hardstaff’s role to head of client partnerships, UM MENAT.. Hardstaff joined the agency in 2014 as head of strategy where he has been the key driver of UM’s...
View ArticleGunn Report for Media 2014: UAE ranks 7th
OMD is top media network, driven by MENA, Singapore, Colombia and UK; Starcom comes second, powered by USA, supported by UAE, Egypt, Poland and Netherlands. UAE has been ranked seventh globally among...
View Article