UM MENAT promotes Nayan Joshi to digital & innovation director
UM has announced the promotion of Nayan Joshi from associate digital director to digital & innovation director. Do you want to learn how brands are interacting with their changing audience in the...
View ArticleIndustry Forum: Will the regional industry be cushioned from global economic...
Cristina Charles Head of growth, Publicis Groupe No The IMF predicts that one-third of the world will go into recession. While the most severe recessions will be seen across Europe and China, the rest...
View Article“Don’t get stuck with what used to work”
By Jalaja Ramanunni In today’s fast-paced world, brands must remain agile and adaptable in their marketing strategies. Brands need to stay flexible and keep evolving. As Nawal Rustom, Agency Partner at...
View ArticleMMA Smarties MENA winners announced
The MMA have announced the winners of the esteemed SMARTIES MENA Awards. MMA Smarties aim to honour innovative and effective modern marketing campaigns from across the Middle East and North Africa...
View ArticleHave you seen McDonald’s ‘It’s a sign’ campaign?
McDonald’s has unveiled new signboards, lampposts and mupis on Sheikh Zayed Road. The panoramic signboards has been set to encourage visitors to come and enjoy meal offerings at McDonalds locations....
View ArticleTop 15 cinema ads of 2023
The cinema industry experienced a remarkable resurgence across the Middle East in 2023, fueled by a series of consecutive blockbuster releases including Barbie, Oppenheimer, Fast X, Jawan, Mission...
View ArticleUM appoints Hani Dajani as KSA General Manager
UM has appointed Hani Dajani as General Manager KSA, marking a significant step in advancing the agency’s growth in the Saudi market. Dajani brings a wealth of experience garnered over 24 years in...
View ArticleLevi’s picks UM as global media agency
Levi’s Jeans has consolidated its global media account with UM, after working with the agency in the Americas for more than four years. The IPG Mediabrands agency was named Levi’s media agency of...
View ArticleSaudi Work: Evolving narratives of advertising and marketing
Campaign Middle East features a Saudi Work section which includes a selection of some made-for-KSA campaigns for this year. From innovative digital strategies to culturally resonant creative...
View ArticleUM announces new CEO for UAE
UM has announced the appointment of Susana Tsui Fitzpatrick as CEO, UM UAE. The newly established role is a part of the global network’s plans to strengthen MENAT region as a growth region for...
View ArticleWomen in advertising – Fostering collaborative culture
In the Middle East advertising landscape, the portrayal and participation of men and women are not just reflections of cultural norms, they have become catalysts for change. Just as the saying goes,...
View ArticleMCN Academy launches new Saudi graduate training programme
MCN Academy – the talent hub of parent company MCN – has launched a new graduate programme in Saudi Arabia, which offers Saudi National graduates the opportunity to learn, train, and grow, with the...
View ArticleThe MENA Power List 2024: The final brief, by UM’s Joe Nicolas
TITLE: CEO of UM MENAT YEARS IN THE ROLE: 5 YEARS IN THE INDUSTRY: 16 YEARS IN THE MIDDLE EAST REGION: 17 OTHER BOARD MEMBERSHIPS: IAB POWER ESSAY: THE FINAL BRIEF We stand at the brink of a new era in...
View ArticleUM MENAT promotes Jad Daou to Deputy GM
UM MENAT has promoted Jad Daou to Deputy General Manager for the UAE, where he will lead the agency’s newly launched High-Growth Unit. The unit is a pivotal component of UM’s growth strategy, focusing...
View ArticleDo consumers trust brands’ purpose-driven goals?
We are asked a cross-section of the industry to see if consumers are on the same page in terms of trust with brands when it comes to purpose-drive goals. Especially with some companies readjusting...
View ArticleMitsubishi Outlander turns into storyteller narrating ‘poetry in motion’ for...
Al Habtoor Motors, the exclusive distributor of Mitsubishi Motors in the UAE, has revealed to Campaign Middle East how it marked the 53rd UAE National Day, now known as Eid Al Etihad, with a Poetry in...
View ArticleUM launches Full Colour Media to empower brand-building, differentiation and...
Global media agency network UM, part of IPG Mediabrands, has launched its ‘Full Colour Media’ proposition and philosophy, offering a proprietary growth model and research that revolutionises the way...
View ArticleMCN Academy reveals second cohort of Saudi Graduate Programme
MCN Academy, the talent hub of MCN, has welcomed the second cohort of its Saudi Graduate Programme in line with its ongoing commitment to help shape Saudi talent. Taking a step beyond mere training and...
View Article2025 UAE Cannes Young Lions Digital and Media winners revealed
The 22nd edition of the UAE Young Lions Competition, powered by Getty Images, has successfully concluded, with winners revealed across the Digital category and the newly introduced Media category,...
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